Happy National Returns Day!
UPS projected a whopping 26% increase in returns over the previous year, the seventh record breaking increase in a row. What is staggering is that national figures indicate that 15% to 30% of all online purchases result in a return!?! Returns generate 5 billion pounds of landfill waste every year. That includes packing material, boxes, and products just thrown out because sellers could not be bothered with repacking and reselling returns. As an average, more than one out of five online purchases were returned. That is more than 20%!
But what does this mean for you, my Fundemonium friends? I just checked my numbers, for holiday sales between Thanksgiving and Christmas, our return rate as of January 3rd was a scant 1%. When you shop at a local retailer like Fundemonium you are dealing face-to-face with people who know and like you and who expect to see you again. Your local sales people are committed to helping you make the Perfect Purchase through expert advice, hands on demonstration, and after purchase support. Compare that to taking a stab at a picture online, aided by some anonymous reviews, and dealing with a business who’s idea of great customer service is, “Send it back.” You can shop local and be served well, or you can take your chances on a cheap buy and end up caught in the “Send-it-Back-Shuffle.”
Let’s put it another way. Which dining experience would you prefer? Going to your favorite local restaurant, where you know the people, they know and like you, and you like the food; with maybe a 1% chance of a bad experience (no-one’s perfect.) Or do you prefer to order a meal for a cheap price, shipped to you from out of state, prepared and delivered by strangers, with a 20% chance of food poisoning?
Which is the better value?