Give, Get, and Donate

Here are a few best practices that can make your event more successful:

• Encourage people to donate in exchange for a gift certificate. The certificate is $10 off a purchase of any amount, no minimum purchase is required. If they donate $5 you are giving them $10 back; if they donate $10 their donation is essentially free. This earns your organization an immediate benefit from everyone even if they do not get around to redeeming the certificate. It also reinforces their motivation to redeem the certificate and thus generate another donation for you.

• You could also use the certificate as a way of driving more raffle ticket sales. For example, buy 10 raffle tickets get a $10 gift certificate.

• Try to give the Gift Certificate to adults. Adults understand the value of the follow-on donation from Fundemonium when the Gift Certificate is redeemed. Giving the certificate to children often results in a purchase matching the value of the certificate and results in little additional donation to your group.

• Keep the donation period short. We have done 4-week long donation periods and found that interest dropped off considerably after the first week and only picked up a little during the last week. A 1-2 week period is most effective.

• Remind supporters at the event and multiple times during the donation period to use their gift certificates prior to the donation end date to maximize the donation you receive from Fundemonium.

Here is an example of possible results:

• Fundemonium gives you 100 gift certificates good for $10 each.

• Say you encourage your supporters to donate $5 to receive a $10 gift certificate. That generates an immediate $500 benefit to your organization.

• If only one-half of the certificates are redeemed, at our average sale of $40, that results in an additional donation of $200. (50 certificates X $40 X 10%)

• Total benefit to your organization would then be $700.

As you can imagine, if you can increase the number of supporters who use the gift certificate your organization could realize a significant value. We would be thrilled to have everyone redeem their gift certificates at Fundemonium and generate a large donation.