Don’t Call Me Mom and Pop
- Don’t call me Mom and Pop.
We are not some doddering couple shuffling around a quaint but unkempt little shop.
- Don’t call me Brick and Mortar.
I am not some crumbling old building on the corner of downtown.
- Don’t call me a Small Business.
I am not some insignificant shop that is here today and gone tomorrow.
I am a powerhouse business supporting your community. Fiercely independent. One-hundred percent local. Community focused and dedicated to serving you.
The sentiment of National Mom and Pop Business Owner Day is great; seek out and support the locally owned and independent businesses in your community, but the words are all wrong. Article after article emphasizes smallness, age, and a self-righteousness about spending more money to benefit the community. Pay more at a local business because it is good for your community – a sort of Shop Local Tax.
Instead you should Shop Local because it is really great for you. What do you get when you support a quality, independent, local business:
Personal Human Service
Shopping at big chains or on-line is anonymous and impersonal, they are the on-line dating sites of shopping. In fact, on-line shopping is heavily influenced by algorithms; some computer watches you search and then posts, “Buy this! Most people who looked at that bought this.” Creepy. Wouldn’t you rather have a friendly, knowledgeable person talk with you about your needs and expectations and then make an informed recommendation that fits your needs?
A Wonderful Experience
Shopping a big-box or on-line store is like buying from a vending machine; put your money in, press a button, product drops out. You almost feel dirty. At a quality local business you can have a satisfying, even exiting experience. The local business person greets you like a friend, shows you interesting things, and even surprises you with choices you may never have thought of. Shopping a local independent business is like attending a social event where you come away with a gift. You feel good about your purchase.
Care and Support
The big-box or on-line concept of support is, ship it back, get a refund, start over at square one. A quality local business is dedicated to helping you enjoy your purchase and solving any problems you may encounter. If you have questions we can answer them. It you break it, we can fix it and even teach you how to fix it too. If there is a defect we can get it taken care of. You are never left alone, back at square one to start over.
A big-box or on-line business has a crowd heading for the check-out. A quality local business attracts a supportive community to itself and in-turn supports the community it is part of. We provide a place for people to find support, gather for fun, and we support the needs and goals of your community. You feel like you belong to something bigger than yourself and bigger than the business, and you do.
So please do not celebrate the “Mom’s and Pop’s”, or “Bricks and Mortar”, or Small.
Celebrate instead the powerful independent local businesses that care for and support you.