There are few popular toy brands today that children can say were enjoyed by their parents and even their grandparents. Aside from the more generic toys such as balls and kites, most brands from three generations ago are no longer with us or occupy a small niche in the modern toy market.
But not LEGO® bricks.
LEGO® sets are the genius brand of interlocking plastic bricks that have been used to build a variety of models, from simple structures to complex machines for more than seven decades.
The somewhat odd but highly memorable name “LEGO® ” comes from the Danish words “leg godt,” which means “play well.” Today, the LEGO® brand has been around for over 80 years and has become a beloved toy for children and adults alike.
LEGO® Toys: A History Built One Plastic Brick at a Time
There are multitudes of grandparents still alive today who can recall the painful displeasure of stepping on stray plastic bricks in their bare feet. And happy was the kid who happened to have a whopping collection of hundreds of LEGO® sets to play with and share with other kids in the neighborhood.
The history of LEGO® dates back to 1932, when Danish carpenter Ole Kirk Christiansen started making wooden toys in his workshop. He eventually started making plastic toys as well and in 1949, he introduced the first plastic LEGO® brick.
The brick was designed to interlock with other bricks, allowing for endless building possibilities. The original LEGO® sets were simple, with only basic bricks in a few different colors. Then, in 1958, the LEGO® brick as we know it today was patented and featured a unique coupling system that allowed for it’s distinctive endless building possibilities
It wasn’t until 1961 that Legos reached the United States market and by 1971, LEGO® sets were the most loved and best-selling toys among US children.
And it was in the 1960s, that LEGO® also started to expand its product line to include more complex sets.
For example, the company introduced specialized pieces such as wheels and axles, as well as themed sets like space and pirates. It was during this time that the first motorized LEGO® sets were also introduced, which allowed little builders to create moving models.
LEGO® Sets Go to Hollywood – And Beyond
Over the decades, the LEGO® brand has continued to evolve and innovate its product line.
In the 1990s, for example, the company began introducing licensed sets based on popular movies and TV shows, like Star Wars and Harry Potter. These themed building sets were a huge hit with fans of the various movie and TV franchises and, as a result, helped to bring LEGO® toys to a wider audience.
In recent years, LEGO® has continued to push the limits of what is possible with its building sets. The company has repeatedly introduced sets that are more intricate and detailed than ever before, such as the LEGO® Architecture series, which allows builders to recreate famous buildings from around the world in miniature form. The LEGO® Icons sets, formerly known as their Creator Expert series, also feature sets that are designed for more experienced builders and adults, with complex building sets that can take hours or even days to complete.
One of the most recent additions to the Icons product line is the Botanical series.
These unique sets feature buildable plants and flowers that are incredibly detailed and lifelike. The sets include flowers like roses, daisies, and sunflowers, as well as trees like the olive tree and the bonsai. The LEGO® Botanical sets are designed to be displayed as art pieces, and they are a great way for people who love plants and nature to bring a bit of the virtual outdoors into their homes or workplaces.
Another recent innovation from LEGO® was the Powered-Up platform, an app that lets builders control a vehicle from their smartphone or tablet. In addition, a line of “upgrade” parts allows builders to add motors and sensors to their creations to create moving models.
This technology has been incorporated into sets like the LEGO® City Passenger Train and the Technic Top Gear Rally Car, for example, allowing builders to create models and vehicles that move and react to their surroundings.
LEGO® Sets: Timeless Fun for Everyone
LEGO® sets have come a long way since their early days as simple brick toys.
Fortunately for the millions of kids of all ages, the company has continued to innovate and expand its product line, and has successfully introduced sets that are more complex and intricate than ever before. With the Botanical series and motorized LEGO® sets, the brand has shown that it is a company committed to pushing the boundaries of what is possible with its “little plastic bricks”!
As the tech website Evolving-Digital.com noted,
“In a world where most kids are playing video games, LEGO is still loved and only continues to grow in popularity and revenue – surpassing Mattel as the biggest toy company in the world.”
And another site mused that,
“Most of us have fond childhood memories of building stuff out of LEGO. Not only were the timeless colorful bricks fun to play with, but they probably helped improve our fine motor skills and taught us how to plan and solve problems.”
Fundemonium is Your LEGO® Store In Rohnert Park
You’ll discover hundreds of popular and fun indoor and outdoor toys for the holidays at Fundemonium, your local toy, game, hobby, and family fun center.
No matter whether you’re looking for one of the top toys of 2023 or enduring classics like LEGO® sets, we have just what you need to your kiddos happy and constructively occupied. We can even help you throw the ultimate LEGO® Birthday Party for the creative child in your life.
Fundemonium is more than a store – it’s a fun family experience where families and friends can meet and experience a wide variety of great toys, crafts, games, and indoor events. And Fundemonium is also a safe and friendly place where adults and children of all ages can always enjoy creative fun.
And you can be sure that our friendly and knowledgeable assistants, that we fondly refer to as Fundemoniacs, always make it their business to help you have fun.
We always do our best to respond quickly to website inquiries about LEGO® toys and sets and more, or you can also find answers to your questions by calling us at (707) 540-0701.
Just give us a call during our business hours if you’d like to speak directly with one of our Fundemoniacs.